Although holidays are always exciting, they can prove to be a costly endeavour. One of the more prominent expenditures has been the roaming charges many providers apply to consumers looking to use their phones abroad. In the past, consumers have found themselves without any good roaming option from their providers and sometimes forced to physically swap their SIM to use their phone in a different country. But as our technical advancements are rapidly evolving, so is the way we travel. Gone are the days of carrying multiple SIM cards or struggling to find reliable network coverage abroad. Thanks to eSIM, the travel experience is set to be revolutionised, offering convenience, flexibility, and cost savings to those travelling across countries, providers, and borders.
A Game-Changer for Travellers
With eSIMs forgoing the need to be inserted or replaced, they make for a game-changer for travellers. Here's why:
Convenience: With an eSIM device, travellers no longer need to fuss over finding a local SIM card or worry about compatibility issues. Switching providers is as easy as a few taps on the screen, offering unparalleled convenience.
Global Connectivity: eSIMs empower jet setters with the ability to connect to local networks in multiple countries without having to carry multiple SIM cards. This seamless connectivity ensures they're always connected, regardless of location.
Cost Savings: Roaming charges have long been a negative for travelling consumers. With eSIM, travellers can choose local data plans, significantly cutting down on roaming costs and overall holiday expenses.
Flexibility: MVNOs can offer a range of data plans, allowing travellers to select options that suit their usage patterns and budget. Whether it's short-term data for a weekend getaway or a long-term adventure, eSIMs offer flexible solutions.
Instant Activation: Say goodbye to waiting in long lines at airports or local stores to buy and activate a new SIM card. eSIMs can be activated almost instantly, offering immediate connectivity upon arrival in a new country.
The Benefits to MNOs & MVNOs
Mobile Network Operators and Mobile Virtual Network Operators are well-positioned to capitalise on the growing popularity of eSIM devices. Here's how they can leverage this trend to their advantage:
Tailored Travel Plans: Operators can design travel-specific data plans that cater to the needs of modern travellers. These plans can include options for data-only usage, text and call packages, or a combination of services.
Cross-Border Partnerships: Collaborations with international carriers allow providers to offer comprehensive coverage across various countries. This ensures their consumers stay connected wherever they go, enhancing customer loyalty and reducing customer churn.
User-Friendly Apps: Developing intuitive apps that allow users to purchase and manage eSIM data plans effortlessly is key. A user-friendly interface enhances the overall travel experience but more importantly, creates a better customer journey and encourages repeat business.
Marketing Campaigns: MNOs and MVNOs can launch targeted marketing campaigns that highlight the benefits of eSIM devices for travel. Informative content, webinars, and social media engagement can educate potential customers and drive adoption.
Customisable Packages: Offering a range of data packages allows travellers to select plans that match their itineraries. Weekend getaways, extended vacations, and business trips all have different data requirements – operators can cater to them all and capture a larger share of the market.
In conclusion, the advent of eSIM devices has transformed the travel landscape, offering convenience, cost savings, and seamless connectivity to travellers. MVNOs, by capitalising on this trend, can create innovative and customer-centric solutions that cater to the needs of modern travellers. By offering tailored plans, forming partnerships, and providing user-friendly experiences, Providers can position themselves as leaders in the travel telecom market and ensure that wherever you go on your next summer holiday you can stay connected.
About Oasis Smart SIM
Established in 2011, Oasis Smart SIM is a France and Singapore-based company simplifying Telcos, Service Providers and OEMs’ adoption of eSIM by providing a range of GSMA-certified eSIM infrastructures, platforms and services designed to simplify technology. Oasis Smart SIM is now a member of the GSMA and TCA (Trusted Connectivity Alliance), ranked by Counterpoint Research as the 6th Global eSIM Management Solution Provider in 2022.
Oasis Smart SIM is a subsidiary of Tata Communications Limited, a digital ecosystem enabler powering today’s fast-growing digital economy.